Posts Tagged‘IP’

Give me a break

by reestheskin on 08/08/2018

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A day in court for Kit Kat. The European Court of Justice will deliver a verdict on Nestlé’s long-running attempt to trademark the chocolate bar’s shape—”four trapezoidal bars aligned on a rectangular base.” Competitors like Mondelez, Cadbury, and Milka cried foul at Nestlé’s move.

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Which is not as obscene as the attempt to patent the space within a shape of a defined size.