Content matters

Interesting graphic from Audrey Watters on the bête noire, that is Pearson (especially if you are an investor). But although I think I am in a minority, I think universities are wrong to not understand how the world of content will impact on their business models. What is your content like, and what do you add to it? Content is key. But it doesn’t cost 9K, at least not if you scale it right.