“In a blog post this year, Knewton CEO Jose Ferreira insisted that learning styles exist because “to me, it’s pretty obvious.” This is a perfect example of how buzzwords dovetail so neatly with believability. Even though there is no evidence that learning styles are real, the phrase is repeated so often, some people are certain that they must. So much of education technology works this way. Blended learning, personalized learning, learning styles – they must be good because, after all, “to me, it’s pretty obvious.” A company releases a number, wraps it in a PR message, and as long as it fits the story we want to tell, it becomes the truth, widely repeated but never widely challenged.” Audrey Watters

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