From a review of “The Ascent of Information” by Caleb Scharf.
Every cat GIF shared on social media, credit card swiped, video watched on a streaming platform, and website visited add more data to the mind-bending 2.5 quintillion bytes of information that humans produce every single day. All of that information has a cost: Data centers alone consume about 47 billion watts, equivalent to the resting metabolism of more than a tenth of all the humans on the planet.
Scharf begins by invoking William Shakespeare, whose legacy permeates the public consciousness more than four centuries after his death, to show just how powerful the dataome can be. On the basis of the average physical weight of one of his plays, “it is possible that altogether the simple act of human arms raising and lowering copies of Shakespeare’s writings has expended over 4 trillion joules of energy,” he writes. These calculations do not even account for the energy expended as the neurons in our brains fire to make sense of the Bard’s language.